One of our most interesting findings was that women are very different from men in how they use these online services. All across the planet, what most women seek out, in growing numbers, are not explicit scenes of sexual activity but character-driven stories of romantic relationships.
Men who are attracted to a particular actress may go online looking for racy photos of her. Women who are attracted to an actor are more likely to seek out personal details about his life or erotic stories featuring one of the characters he portrays. Consider these terms from one woman’s AOL search history concerning the actor Orlando Bloom: “orlando bloom as vampire fanfiction,” “gossip on orlando bloom,” “legolas erotica” (Legolas being Bloom’s elfin character in “Lord of the Rings”).