A famous model and actress in Paraguay, Riquelme rose to international prominence during the 2010 FIFA World Cup. A supporter of both the Paraguay national football team and the club Cerro Porteño, she was first pictured in international media celebrating a goal during the game between Paraguay and Italy with her Nokia mobile phone between her breasts.
It doesn’t matter a bit if her presence and antics at the World Cup may have all been an exercise in guerrilla marketing on behalf of Nokia and/or Axe deodorant. This campaign is way better than a billboard.
Riquelme promised that she would run naked (wearing only body paint in the colors of Paraguay) through Asunción if Paraguay won the World Cup, or even if they reached the semi-finals by beating Spain.
Stay tuned for updates.