Burger King Discards Subtlety for “Seven Incher”

JOE GANDELMAN of theModerateVoice has a few choice words about BK’s horrendous new ad campaign featuring a glassy-eyed receptacle of a woman and the Super Seven Incher.

Just when you thought the vulgarization of culture that is now worldwide due to the unifying influence of cable, the Internet and You Tube can’t get any more vulgar, Burger King proves you wrong with news of its new advertising campaign for its “Super Seven Incher Sandwich” that’s fun for journalists to report on, will get lots of buzz but would hurt the company if it was unveiled even five years ago. It leaves nothing to the imagination.

The copy at the bottom is also very classy:

IT’LL BLOW YOUR MIND AWAY. Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.